60 million members, points of sale in 25 countries, with 4,800 stores in the U.S. alone. The figures are exorbitant, gob smacking, yet even these incredible figures didn’t save Blockbuster from bankruptcy. Because, if you are not capable of evolving and keeping up with the times, even if a giant you can fall.
But first things first, let’s go back to 1985 when in Dallas, Texas, Blockbuster opened its first store.
A particular idea, which raised $20 million in funding to create a product that was never released on the market: today i want to tell you about DigiScents and its iSmell.
The concept behind the project by Joel Lloyd Bellenson and Dexster Smith was, no doubt about it, fun: to recreate smells and perfumes through a device connected to the PC. Let’s go back to 1999 when, during a holiday in Miami, the two partners, amazed at the variety of perfumes, scents and essences that could be perceived on the beaches, began thinking of a way to store and reproduce these olfactory experiences in different contexts.
September 10th, 2013, from the Turntable blog: We love interacting and DJing with our community. Turntable is incredibly important to us (…). We aren’t trying to kill it, you are watching us fight for it.
November 22nd, 2013, from the Turntable blog: As much as we all love turntable.fm, we have decided to shut it down to fully concentrate on the Live experience.
Now that’s consistency for you.
For once I will not be speaking about a startup that completely failed, but a project created with one goal that then ended up focusing on another.